In a significant move, the San Jose Earthquakes have partnered with San Francisco-based B2B platform Apollo for a sleeve sponsorship deal, marking a new era in the team’s marketing and sales strategy.
The partnership, announced on a recent date, will see Apollo’s logo featured on the sleeves of the Earthquakes’ jerseys, as the company aims to leverage the team’s massive following to expand its reach and promote its sales technology platform.
According to sources, the deal will not only provide the Earthquakes with a new revenue stream but also enable the team to utilize Apollo’s cutting-edge sales technology to enhance its fan engagement and customer experience.
Original news story via CBS News.