In a significant development for the advertising industry, Viant and Ad Fontes Media have collaborated to introduce new ad tools designed specifically for Connected TV (CTV) news inventory.
This strategic partnership aims to provide advertisers with enhanced capabilities to effectively target their audiences across CTV news platforms, leveraging the credibility and reach of reputable news sources.
By integrating Ad Fontes Media’s expertise in news media evaluation with Viant’s cutting-edge advertising technology, the new ad tools offer a unique solution for brands seeking to engage with their target demographics through high-quality CTV news content.
The launch of these innovative ad solutions is set to revolutionize the way advertisers approach CTV news inventory, enabling them to capitalize on the growing popularity of streaming services and the trust associated with established news brands.
Original news story via TVTechnology.